Antonio Škarpa, Mayor of Stari Grad: Only through joint promotion can the island of Hvar use its full potential

first_imgNext year, the sunniest island in Croatia will celebrate 150 years of organized tourism, and the title of the best European destination would be a great addition to the whole story.Namely, the Tourist Board of Stari Grad on Hvar last year was nominated for the title of European best destination organized by the European Best Destinations portal, and this year with one more experience, it decided to run again, but this time the whole island of Hvar is running. It is certainly commendable that the whole island of Hvar decided to run because the island of Hvar is one tourist destination. By the way, the island of Hvar can also be called the Island of UNESCO because the UNESCO list of cultural and intangible world heritage includes the Old Town and the Old Town Field, Agave Lace, the Procession of the Cross, Klapa singing and Mediterranean food.The candidacy of the island of Hvar for the best European destination is the reason for talks with the mayor of Stari Grad, Antonio Škarp, who points out that the title of “best European destination” would really help on the way to make the island of Hvar not only European but world brand.Last tourist season in the Old Town was a record, with 9% more arrivals and 5% more overnight stays, as well as 16% more arrivals in the nautical part of the old town port. For a bigger step forward and continued tourist growth, the mayor of Stari Grad, Antonio Škarpa, sees in the extension of the tourist season “Better results in 2018, and every subsequent tourist year, should be sought in the pre- and sub-season, given that in the two peak months, July and August, we can not expect much better results than last year. Given this, our focus is on promotional activities, activities in the destination, encouraging investment in tourism and investment in tourism infrastructure aimed at extending the season to April – October”Points out Skarpa.In the last two years, two very important anniversaries have been marked on the island of Hvar – in 2016, Stari Grad celebrated 2400 years since its founding, and this 2018 Hvar celebrates 150 years of organized tourism, and the title would be a great addition to the whole story. best european destinations “These anniversaries tell us about the continuity of life on this island, but also about its attractiveness, which has been recognized by many visitors. The island of Hvar is becoming a favorite destination for our guests due to its rich cultural heritage and its climate, the number of sunny hours, beautiful and preserved towns and picturesque towns on the island of Hvar. The island of Hvar has been known as a tourist destination for a very long time, we dare say for more than 150 years, and the title of the best European destination, if the island of Hvar gets it, will only confirm its position. ” pointed out Scarpa.What is rare in our tourism, and extremely important and certainly commendable is that for the title of the best European destination is a common candidacy and synergy of the whole island of Hvar, because the whole island of Hvar is one tourist destination, and without synergy there is no long-term success. When asked whether the whole island will continue to be synergistically branded as one destination, ie the tourist brand “Hvar Island”, Škarpa points out that the Island of Hvar is a destination visited by tourists, and they choose the location of their accommodation on the island according to their wishes and vacation needs. . “Given this, the promotion of the island of Hvar as a destination can help us all to better and stronger position in the tourism market of Europe and the world, to be more recognizable and to attract a much wider range of target groups in the tourism market. Only by joint promotion can the island of Hvar use its full potential, which lies precisely in its diversity – we must communicate this diversity to the market because it is our strength and advantage, but also a platform for further tourism development of the island of Hvar. Each island represents a specific area and cannot be compared to the territorial areas located on the mainland where the boundaries of these areas are most often defined administratively. It is very difficult to achieve such a distinction on the islands, and it has proven to be counterproductive. ” says Škarpa and emphasizes that every town, town, place or village tells its story of Hvar as an island and each place, town or town has achieved what today actually makes the island of Hvar special and why it is recognized everywhere in the world.Photo: Rafael Janić PhotographyThe title of the best European destination is as relevant as we make it relevant, on the one hand Zagreb has excellently branded and capitalized it, while Zadar is not, which leads to the fact that it is not important to get the title of the best European destination, but only then to invest resources, money and time to promote the whole story in a quality way. “Regardless of the outcome of the vote, the nomination itself is already an excellent tourist promotion for the entire island. This fact should definitely be used for further promotional purposes so that the whole island and all places on it benefit from it. Of course, the title of “best destination” would really help us on the way to make the island of Hvar not only a European but a world brand. I will certainly encourage further cooperation between the island’s tourist boards, the private sector and all those who are stakeholders in one tourist product, all with the aim of better tourist results on the island of Hvar. Together we are stronger and together we can make Croatia and the island of Hvar an island that is 6 months full and thus further extend (pre and post) season on the whole island, raise the standard on the island and increase the consumption of our tourists who are more than welcome on our island. concludes Skarpa.Destinacia is an entire island and without synergy there is no long-term success, and also in this story everyone benefits. If Hvar does not receive the mentioned title, every promotion is certainly excellent, including this one, and it is necessary to invest as much as possible in rounded and authentic tourist products and quality content, especially in the pre- and post-season, in order to extend the tourist season. tourist year.Voting for the best European destination on the European Best Destinations (EBD) portal is nearing its end, and will last until February 08, 2018 at 10:00 AM, and currently the island of Hvar is among the five destinations with the most votes.Support the island of Hvar for the best European destination, vote HERElast_img

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