Since the launch of the revamped version of Incredible India website on June 14, nearly 1.6 million visitors have visited the website as on August 2, engaging in the immersive experience of India’s spectacular heritage, festivity, spirituality, museums and adventure. The composition of website traffic from the top five countries are – Russia (19%), India (12%), UK (10%), US (9%) and Italy (6%).The new site now allows the Ministry of Tourism to engage effectively with visitors across the web and social channels and measure engagement, to deliver real-time personalised experiences for each visitor, based on their interest and travel persona. It has many useful features to make it more interactive and to provide a deeper engagement to the travellers visiting the website. The website showcases India as a holistic destination, revolving around major experiences, such as spirituality, heritage, adventure, culture, yoga, wellness and more. The website follows the trends and technologies of international standards, that aims to project India as a ‘must-visit’ destination, among its overseas travellers.The website also brings online a series of compelling visuals, which will give the user an immersive experience of India’s spectacular heritage, festivity, spirituality, museums and adventure. The website is dynamic and constantly evolving, with new design and theme.The website is fully responsive to mobile devices, making it easy to navigate on a wide range of web browsers and portable devices.