Beats headsets prove to be popular at the FIFA world cup despite ban

first_imgBrazil’s Neymar wearing Beats headphones.Beats by Dr Dre in the last weeks has been in the limelight as Apple acquired it. Now it has kicked up yet another storm as the headphones made by it have been banned at the 2014 FIFA world cup, which is currently being held in Brazil.The headphones have proven to be popular with star players like Neymar, Wayne Rooney and Luis Suarez, but the players are banned from wearing them as FIFA has a deal with Sony, which also makes headphones.The colourful headphones have become a fashion icon of sorts. This was also a reason Apple decided to shell out $3 billion for the company, the highest it has ever spent on an acquisition.While pundits have often criticised the sound quality of the Beats headphones, they have proven popular with celebrities.Even at the world cup, players are forced to use Sony headphones inside the world cup stadiums due to FIFA’s contractual obligations, but players like Neymar and Suarez have been seen using their personal Beats’ headphones in practice sessions.In a way, this lends them a discrete level of authenticity as the players are not forced to use them unlike the Sony headphones.In the lead up to the world cup, Beats even released a video with Neymar, Luis Suarez, Mario Goetze, Robin Van Persie, and Javier Hernandez, which received 10.6 million views on YouTube, highlighting the popularity of the brand.last_img

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