Blurring of lines between traditional and online operations prompts ASA complaint about agent

first_imgHome » News » Agencies & People » Blurring of lines between traditional and online operations prompts ASA complaint about agent previous nextAgencies & PeopleBlurring of lines between traditional and online operations prompts ASA complaint about agentAlteration to Howard Cundey’s website follows complaint by customer who spotted their property wasn’t being advertised on portal despite advertising that suggested that it would be.Nigel Lewis13th June 201802,039 Views A leading estate agent in London and the South East has revealed to The Negotiator why one of its own clients referred it to the Advertising Standards Authority (ASA).The complainant, who has not been identified, said they objected to an online leaflet published by the company which suggested clients had ‘four ways to sell’ which included listing properties on Zoopla.But Howard Cundey’s client spotted that their property for sale wasn’t listed on the portal, which they believed to be misleading under the ASA’s Code of Conduct, which states that marketing communications “must not materially mislead or be likely to do so”.After being approached by the ASA, Howard Cundey has agreed to remove any references on its website that suggest its properties are advertised on Zoopla, even though the company does list its properties on the portal after being “delighted” to return to in December 2016 after a two-year hiatus.But the problem was created largely because Howard Cundey traditional agency business has stopped listing on Zoopla, but it’s cut-price online/hybrid business continues to list on the portal.“We started marketing the property in question under in October 17 and our sales literature stated we were on Zoopla and this was correct at the time,” says Tim Foulkes, Senior Partner at Howard Cundey (pictured).“On January 18 stopped advertising on Zoopla and we informed all our clients of this information and we are pleased to confirm that our client in question is now sold subject to contract through us. We updated all of our sales promotion literature but obviously our client had the original sales promotional brochure.“Our online offering Howard Cundey Live has always been on Zoopla and that includes sales lettings and commercial.”The company still has a webpage entitled Four Ways of Selling, but it no longer mentions portal listings as it did a few weeks ago (see below). The firm’s main website lists on Rightmove and the CountryLife website, which is powered by agency was established in 1968 and is one of the few independent and established agents of its size left in the South East of England still owned by its founders.  howard cundey OnTheMarket advertising standards authority ASA Zoopla June 13, 2018Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021last_img read more