by: Megan MirandaIf you know anybody at Third Degree, you know we love chocolate. So it’s not surprising that we recently had a discussion that used different brands of chocolate as an illustration of brand positioning. (Can we still call it an illustration if we actually ate the chocolate…?) Anyway, there’s a wide variety of chocolate available on the market. And while it’s all pretty much the same set of basic ingredients, there are significant differences in price between, say, a Hershey’s bar and a Godiva chocolate bar. Sure, there may be some gradations of quality and flavor across the gamut of chocolate brands but probably not enough to support the exponential difference in price between brands. So what’s going on? The answer is positioning.Uneven pricing between brands that deliver essentially the same product isn’t unusual. In fact, it’s as easy to spot in the fashion and hospitality industries as it is in the consumer packaged goods industry. Think Burberry versus Banana Republic. The Ritz Carlton versus the Holiday Inn Express. Tiffany’s or Cartier versus Jared. The basic product or service (clothing, a place to stay for the night, jewelry) falls within the same category, but the price points, positioning, and experience are all significantly different. Each of these brands is successful in its own right, because they understand what audience they serve and they align their marketing strategy accordingly.Understand your audience. Here are two ways you can better understand your audience: segmentation and contextual analysis. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
The Premier County will be underdogs against Kerry at Fitzgerald Stadium in Killarney.However, their historic victory over Cork last month will probably give them the belief that they can pull off another shock.Peter believes the side have nothing to lose. Bryan Sheehan will lead Kerry into battle.He’s taking nothing for granted against Tipp.Our build-up to live commentary on the big match will begin at 1.30 on Sunday afternoon – coverage will be brought to you in association with Tipperary Co-Op Supervalu, Tipperary Town.
2 gameday cracker Ian Holloway thinks Arsenal have made a mistake in hiring Mikel Arteta Where every Premier League club needs to strengthen in January REVEALED PSG have the most points per game in Europe so far this season Where Ancelotti ranks with every Premier League boss for trophies won Latest Arsenal News REVEALED Arteta confirms Ljungberg’s role, discusses transfer plans and Mesut Ozil 2 targets Boxing Day fixtures: All nine Premier League games live on talkSPORT Which teams do the best on Boxing Day in the Premier League era? LATEST Arsenal transfer news LIVE: Ndidi bid, targets named, Ozil is ‘skiving little git’ The average first-team salaries at every Premier League club in 2019 Based on documents and emails obtained from the whistle-blowing platform Football Leaks, the German magazine claimed 11 clubs, including Chelsea, Liverpool, Manchester City, Manchester United and the Gunners could sign up to a US-style, closed league, with five more big names invited to make it a 16-team competition.The breakaway league would cause major disruption to the current football model, with the Premier League and Champions League suffering as a result.Vinai Venkatesham, managing director at Arsenal, is keen for the club to be involved in any conversations surrounding a new league – but insists they have no intention of leaving the domestic game behind.“Arsenal aren’t or never have been interested in playing in any competition that weakens the Premier League,” he said.“The Premier League is the world’s leading league in the leading sport, we don’t want to do anything to damage the Premier League.“When people talk about the European Super League, that covers a really big spectrum. People jump to one end of the spectrum and think this is what we are talking about – but actually often it’s just a slight evolution from where we are today.“I see these articles that Arsenal want to breakaway, we never want to do any of that. But we also have to recognise we have to be in these conversations or we wouldn’t be responsible.“We have to be in the conversations, it doesn’t necessarily mean we support them.” BIG PRESENTS UP TOP Arsenal are keeping their options open MIKEL TALKS Venkatesham was appointed to the role of managing director at the Emirates Stadium after former chief executive Ivan Gazidis left for AC Milan.As part of the reshuffle, Raul Sanllehi took the new position of Arsenal’s head of football.The Spaniard was part of a working group which first looked into a European Super League during his time in a similar role at Barcelona.But he believes any such revamp is still some way off and that renegotiating the terms of the Champions League with UEFA has put off any immediate threat of a breakaway division.“Basically, as we are responsible for top European clubs, the ECA (European Club Association) had to look to all the options for the future,” he said.“One of them, of course, could have been the possibility of a European Super League. It was a conversation we didn’t hide from anybody not even from the ECA smaller clubs.“We looked into that in two ways: a way of exploring the real possibility and also how it would help us to negotiate with UEFA under the new terms because every cycle we will negotiate the Memorandum of Understanding. revealed What every Premier League club’s fans dream of this Christmas appointed rookie error Steve Round reveals how Mikel Arteta convinced him to join Arsenal staff Arsenal chiefs say they “have to be” part of any discussions on a future European Super League – but deny the club would break away from the Premier League if a new competition comes to fruition.The threat of such a move is back on the agenda after Der Spiegel published a story that claimed several of Europe’s biggest clubs – unhappy at having to share European broadcast revenues with the wider football family – have been secretly plotting to form a rival tournament. “At the end of the day the outcome was the best possible because we got into a new deal with UEFA within the system that protected the domestic leagues.”Asked if he thought a Super League would happen, Sanllehi replied: “Not in the short term because we have an agreement with UEFA right now – but I don’t know what the future will bring because the future writes itself.“But what I can assure you is, we think the current situation is an optimal situation we [Arsenal] are very proud to be in the Premier League.“By all means it’s the best competition in the world and we want to be in the Champions League because we believe it’s the best continental competition in the world.”